Optimizing You.com
Great start, but the UX needs an instant makeover to not miss the current momentum and to actually really catch the wave. 6 Million visits...
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SEO is dead: CXO is the new SEO. Here's how to do CXO.
CXO is Content Experience Optimization. CXO is the new SEO. SEO is dying, because Search Engines are dying, because AI tools are taking over. If...
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Google Ad for B2B
"Get Started with Google Ads in Just a Few Simple Steps!" Creating a Google Ads account is the first step towards using the platform for B2B lead...
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What i learned from thinking about Elon Musk
"Fighting Mega-Battles Everyday." ~ Gloryhammer I had so many fights, discussions and insights about Elon Musk that it's time to create a hall of...
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10 Proven Strategies for Boosting Your Productivity and Achieving Your Goals!
Boost Your Productivity with These Simple Prioritization Strategies! Prioritization is an essential skill for increasing personal productivity. There...
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SEO and Schema.org: Article and Organization as JSON-LD
Schema.org for SEO: validator, Rich Results Test, JSON-LD examples for Article and Organization. Tables need no schema to be read.
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PodGod
Welcome to the ultimate podcast list. Memorize this URL now: mcgrinsey.com/podgod . There are a lot of podcasts out there, but this is my list. Just...
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Linguistic Suicide
Linguistic Suicide: Your mother tongue is dead. English is the future. Chinese is the past. Note to my Publishing-Self: switch to English. Note to...
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How to handle Youtube-Handles
How to see, set or change your Youtube Handle? Can you handle this? It's really this easy: Just click and visit youtube.com/handle to see all your...
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How to use Youtube clips for funk and profit
What is a Youtube clip? A Youtube "clip" is a short snippet from a Youtube-Video that plays in a loop and that you can share across the web, social...
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McGrinsey Templates: Google Sheets for channel and project work
McGrinsey Templates: Marketing Channel Plan and Marketing Project Overview as Google Sheets. Download links and John's feedback line kept.
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Marketing Project Overview - McGrinsey Template
Click here to access this Marketing Project Overview template for Google Sheets now. Marketing Project Overview A tool for weekly meetings This is a...
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Dirty Data
My friend Timo from DeepSkyData asked this via Email: What data topic keeps you up at night? Here's my answer: Having enough data (tiny startups)...
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Marketing Channel Plan - McGrinsey Template
Get your Marketing Channel Plan Template for Google Sheets and level up your marketing game! This is a tool to plan your marketing budgets and...
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GA4: how to get data into a data stream
Get data into GA4: Admin, Data streams, Google tag or GTM. UA connected site tags are legacy after the 2023 UA cutoff.
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Learning of the Day: Learning Journey, even when the workshop was weak
Learning Journey: a workshop can be weak on content and strong on relation. Room before agenda, journey for you and the group.
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McGrinsey Impact Map: internal Miro snapshot of impact actors
July 2022: an internal Miro map of impact measurement. Screenshot and categories kept. Not a live product, an overview of actors and approaches.
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What is on the menu? The McGrinsey Menu
June 2022: how does McGrinsey communicate a wide offer? Flat rate as default, open question, start with formats instead of an invented service list.
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