Ad Formats 2025: Copy-Paste List and Smart Prep Tips for Images and Videos for Meta Ads & Google Ads
Need Meta and Google ad formats fast? Copy our essential image and video list and use these prep tips for short vertical videos that cover more with less effort.
Keep it simple: the ad format list for Google and Meta Ads we use most right now. Just copy and share:)
Image and video formats for Meta Ads and Google Ads
Meta Ads - Image formats
1080 x 1920
1080 x 1080
1080 x 566
Google Display Ads - Image formats
1080 x1080
1200 x 628
960 x 1200
Meta Ads - Video formats:
1080 x 1920
1080 x 1080
(1080 x 566; negligible)
Google Display Ads & Youtube Ads - Video formats:
1920 x 1080
1080 x 1920
1080 x 1080
Tip 1: Start with short video ads.
Video ad length: up to 45 seconds
Plenty of placements take longer ads, but for simplicity start with short video ads.
Tip 2: You do not need every image format.
With this list you need 5 image formats total and 4 for video.
Yes, more formats exist, but Google dynamic ad formats let you skip a ton of them.
Tip 3: You do not need every video format. Start vertical!
Cut production effort on video ads
If you want to cut production effort, shoot with a focus on vertical video ads (1080x1920 pixels).
Take it one step further: shoot focused on vertical video ads (1080 x 1920 pixels), but keep the center of the frame tight (1080 x 1080 pixels).
If you reverse-engineer production, you cover every format: square to story to landscape. With 4K video you can plan and shoot it all in one take. Multiformat production always adds work: for first tests I recommend pure vertical videos in the name of speed.
Links
Google Ads Specs Documentation
What is your best tip for high-speed ad production?
Share it here, on X or mail me at john@mcgrinsey.com:)
