Market Meditations
Marketing is a meditation on people. Whoever understands people, understands the market:
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A Case for the Founder Flatrate: How Do I Get Doctors and Pharmacists as Users for My App?
Getting doctors and pharmacists as app users takes more than organic posts or SEO. Paid targeting on major platforms works better, with a low-risk...
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Every founder needs a terminator
The termination clause is your kill switch: it aligns incentives, defines how you work now, and guards your vision. Program it wisely or risk...
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Knowledge Diamonds for Video Ad Managers ππ¬
Snag knowledge diamonds to master video ads: obsess over every script word and fit each ad into your full marketing chain. Scripts, pipelines...
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Avoid This Deadly Beginner Mistake When Making Video Ads and Kill the 1001-Aspect Production Debates
Cramming every feature into one video ad confuses viewers and tanks results. Focus on one pain point and solution per ad first, then remix angles...
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What do I actually answer when a potential business partner asks: Why are you better than other agencies?
Why are you better than other agencies? One real reply became a long list of reasons and a blueprint for turning client questions into...
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Big Content Bang Machine: Whoever controls the arena, controls the EMPIRE!
The Short-Long-Short formula: test bangers on social media, expand hits into blogs and YouTube, remix into shorts. Become a niche ninja who controls...
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High trust agency sales 2025: From frozen hell to deep trust. With transparent reality content that hits hard. π€π‘πΉοΈ
Create instant trust from scratch with cold traffic by describing audience problems better than they can and offering precise solutions at their...
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From Zero to Scale: Reporting is the hidden super power.
Reporting is the hidden superpower that separates thriving companies from dead dreams. Map your growth engine, see clearly, and decide with...
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Marketing agency revolution
We take the risk, you only pay on success: Why is noone doing this? It's being done in sales π You pay on a deal. It's being done in a taxi π You...
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Howto Slack: topic in the channel, details in the thread
McGrinsey Slack rule: post a new topic, keep details and discussion in the thread. Onboarding screenshot, a few base rules for chat culture.
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My team lets me grow. Thanks, John.
Sometimes your team shows you things about yourself you dislike. John's thank-you to the people who make mistakes visible and still forgive.
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Beautiful Baustelle: Sort the World on the index card
Beautiful Baustelle. John's studio card "Sort the World", Life is a Baustelle, Hack on. Tidying as making.
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All companies are feminine: die Firma, die GmbH, die AG
All companies are feminine. Just saying. A German grammar joke about die Firma, die Klientin, and one glitch: der Verein.
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Hacking in public: Project Wyzy.
Watch me and my AI copilots creating prototypes for Wyzy.app - a knowledge navigation system. I realized that prompts matter a lot. I use ChatGPT 4...
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Photoshop: cut out product photos
Isolate a product in Photoshop: select the subject, mask instead of delete, check the edge. Short video plus click-along steps.
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Founder's Log - Startime 2023-03-03
Battle notes. Creating a business is not a war, it's a peacetime game. Isn't it? Creating a business is a global game. Is there global peace? Is...
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Facebook: invite post engagers to like your Page (Meta Business Suite)
How-to: in Meta Business Suite pick post reactions and send Page invites. Screenshots from 2023, UI may have moved. No living extension prices.
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