McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

30 Articles
The kid who runs a videoarmy
HappyOctopode

The kid who runs a videoarmy

A soup-to-nuts playbook for a decentralized clipper army: raw footage, clear rules, and pay-per-view bounties that turn long-form minutes into...

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Market Meditations
HappyOctopode

Market Meditations

Marketing is a meditation on people. Whoever understands people, understands the market:

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Every founder needs a terminator
HappyOctopode

Every founder needs a terminator

The termination clause is your kill switch: it aligns incentives, defines how you work now, and guards your vision. Program it wisely or risk...

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