McGrinsey

Magazine

Analysis, playbooks and field notes from building performance marketing systems. Strategy, data, AI.

29 Articles
The Billionaire School That Wants to End School
HappyOctopode

The Billionaire School That Wants to End School

Kids hit top 0.1% scores with two hours of AI study daily at Alpha School. Joe Liemandt breaks 25 years of silence on Timeback and ending the factory...

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Marketing Processor McGrinsey
HappyOctopode

Marketing Processor McGrinsey

McGrinsey builds growth like Steve Jobs hired: only A-players. Two marketing nerds put pattern recognition to work so ambitious teams cut CAC and...

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Startup Savants Deliver the Hotter Shit
Data McGrinsey

Startup Savants Deliver the Hotter Shit

Organizations claim to center User Experience but almost nobody takes it seriously. A strategic savant maps CAC, CLV and dominance, then offers...

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The kid who runs a videoarmy
HappyOctopode

The kid who runs a videoarmy

A soup-to-nuts playbook for a decentralized clipper army: raw footage, clear rules, and pay-per-view bounties that turn long-form minutes into...

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